THE question had been swilling around in the mind of the founder of My Club for a number of years: How could revenue be generated to help grassroots sport?
Like many good ideas, it took a lightbulb moment over a pint to find the solution – and it was brilliant in its simplicity: use people's normal betting habits to help their own clubs.
Thus MYCLUBBETTING.COM was born – and is now the champion of clubs nationwide. The premise is simple: The club receive a free betting service at no cost.
The members and supporters bet via the club service and the club is rewarded with free sports equipment.
Benefits
Unlike all other bookmakers, the service also gives money back – no less than 20% of net revenues (or £20 in every £100) return to the respective club for development every month.
MYCLUBBETTING.COM have been rolling out their tailor-made service to grassroots teams up to and including the National League, and many are already reaping the benefits.
Mid Sussex Football League club Ridgewood FC landed a brand new kit within just three weeks of receiving the service. The Division Six side became the first club to take advantage of the unique offer from MYCLUBBETTING.COM and many more followed.
Why wouldn't they? It's a no-brainer. The Uckfield-based club did not have to pay a penny for the service.
Ridgewood FC manager Chaz Shires said: “We are delighted, we received a match ball when one person signed up, got another two match balls and a large kit bag when six people used the service, and now we have a full kit for 15 players because 11 have signed up.
“The service is just like any other betting service. It has been a fantastic addition to the club.”
There is no catch or hidden costs – just a bookmaking service that gives back. Based in Carlisle, Eden Thistle FC play in the Westmorland League and are glad they also took advantage.
Eden Thistle FC's Philip Wynne said: “My Club Betting provides a fast, efficient service that our supporters are very happy with, because not only does it offer a huge range of sports betting opportunities, they know that they are supporting their club.
“This has been a big cost-saving benefit and it is a great initiative to help grassroots sports and clubs like ours. We also continue to benefit from a revenue stream – no other bookmaker gives back 20%, so it made sense to bet via My Club Betting.
“Signing up to the service was a no-brainer, because it was free. We received some top-quality kit from Errea and, in every respect, we consider ourselves to be the smartest club in The Westmoreland League.”
So the next time you are talking football over a pint, don't forget to drop MYCLUBBETTING.COM in the conversation and see what it can do for your club.
Big Sam offers My Club backing
MY CLUB is positioning itself to be one of the largest providers of grassroots funding in the UK – and Premier League manager Sam Allardyce has endorsed the company's initiatives by becoming their Football Brand Ambassador.
My Club is committed to helping provide funding for grassroots sport with a varied suite of products and solutions.
Allardyce said: “My Club is a great initiative. Sport in Britain is badly under-funded and I am committed to helping support grassroots sports.
“It is a model that works from the smallest of sports clubs to the largest, so I'm more than pleased to be adding my support to such ingenious initiatives.”
